Persona Atelier is a strategy-led creative atelier shaping brands through structure, clarity, and long-term thinking.
We work with brands at moments of formation, transformation, or scale. Our role is to define what matters,give it structure, and translate it into coherent systems that endure beyond trends, launches, or campaigns.
Persona Atelier operates at the intersection of strategy, culture, and design—where clarity becomes the most
powerful form of luxury.
Creative & Branding Strategist
Salma Tammam leads the creative vision at Persona Atelier, shaping brands with clarity, depth, and enduring presence. Her approach is rooted in strategy—where every visual decision is backed by meaning, and every system is built to last.
She works across identity, narrative, and experience, translating complex ideas into refined brand worlds that feel both precise and instinctive. Her direction is defined by discipline, restraint, and a deep understanding of how brands are perceived, remembered, and felt.
At the core of her work is a belief: strong brands are not created through excess, but through intention.
Account & Management Director
Alaa Ehab leads client relationships and strategic growth at Persona Atelier, ensuring every engagement is thoughtfully structured, strategically aligned, and built for long-term value.
She bridges business objectives with creative execution—transforming vision into clear direction, defined scopes, and measurable outcomes. Beyond account management, she shapes the dynamic of collaboration between the studio and its partners, creating a seamless balance between strategy, communication, and execution.
With a strong focus on precision, accountability, and client experience, Alaa ensures every project progresses with clarity, purpose, and consistency—from the initial conversation to final delivery.
