Persona Atelier was founded by Alaa and Salma, united by a shared conviction: that meaningful brands are
built through clarity, restraint, and long-term thinking.
The atelier remains intentionally boutique, allowing the founders to remain directly involved in every project—ensuring continuity of thinking, depth of understanding, and accountability from strategy through execution.
Featured Work
A Glimpse Into Our World
lil Tad's
Lil Tad is a playful children’s brand designed to spark curiosity, imagination, and joy. Persona Atelier developed a character-driven visual identity that captures the spirit of childhood while maintaining a refined and coherent brand structure.
The system integrates friendly typography, expressive illustration, and vibrant color to create a brand world that feels engaging and approachable. From packaging to brand communication, the identity builds a visual environment where creativity and storytelling invite children and families into the Lil Tad universe.
Frizzle & Crisp
Frizzle & Crisp is a food brand focused on fries and frozen fried products designed for convenience, flavor, and everyday enjoyment. Persona Atelier developed a brand identity that captures the energetic and appetite-driven nature of the product while ensuring a strong and recognizable presence in retail environments.
The visual system centers on bold typography, vibrant color contrasts, and product-forward graphics that emphasize crispness and flavor. Packaging acts as the primary storytelling medium, combining clarity and visual impact to communicate both the quality and personality of the brand.
El Naem
El Naem is a food brand built around authenticity, comfort, and everyday culinary tradition. Persona Atelier developed a brand identity that reflects the warmth and familiarity associated with the brand while presenting it through a contemporary visual system.
The identity combines expressive typography with a balanced graphic language that communicates both heritage and accessibility. Packaging and brand applications extend the narrative, creating a cohesive identity that feels grounded in tradition while remaining relevant to modern audiences.
Fawry
Persona Atelier developed an internal brand environment for Fawry designed to translate the company’s digital identity into a tangible workplace experience.
Through a system of environmental graphics, spatial messaging, and branded visual elements, the office becomes an extension of the brand itself. The intervention strengthens the company’s culture of innovation and connectivity while creating a cohesive environment for employees and visitors.
The Hills Society Social Club
Located within a prestigious residential compound, The Hills Society was conceived as a refined social club for residents seeking connection, leisure, and shared experiences. Persona Atelier created a brand identity that reflects the elegance and exclusivity of contemporary club culture.
The resulting system balances sophistication with warmth, positioning the club as both a social destination and a cultural anchor within the community.
Bow & Glo
Bow & Glo is a beauty brand centered around joy, glow, and expressive femininity. Persona Atelier developed a complete brand world that merges playful aesthetics with a refined visual system.
From packaging design to campaign imagery, the identity combines soft tonal palettes, tactile surfaces, and expressive typography to create a cohesive brand presence that feels vibrant, memorable, and emotionally engaging.
Goldie’s
Goldie’s is a food and beverage brand built around warmth, nostalgia, and the pleasure of shared meals. Persona Atelier crafted a character-driven identity that balances familiarity with contemporary charm.
Through expressive typography, storytelling elements, and thoughtfully designed packaging, the brand invites audiences into a world that feels welcoming, memorable, and distinctly Goldie’s.
Bound Experiences
Bound is a Dubai-based agency specializing in on-ground animation and immersive visual experiences for luxury hospitality environments. Persona Atelier was commissioned to develop a comprehensive brand system capable of operating across motion, physical spaces, and live hospitality settings.
The identity is built around movement, transformation, and spatial storytelling — principles that reflect Bound’s role in animating environments and elevating guest experiences. Beyond the visual identity, Persona Atelier developed a complete brand playbook defining the operational and visual standards of the brand, ensuring consistency across all touchpoints.
Skybridge
Skybridge is an experiential events company dedicated to creating large-scale moments that connect people, brands, and environments. Persona Atelier developed a comprehensive brand system inspired by the concept of connection and movement.
The identity translates seamlessly across event environments, digital communication, and branded experiences, positioning Skybridge as a catalyst for memorable and immersive events.
Orex
Orex is a technology company focused on advanced digital solutions and innovation-driven services. Persona Atelier designed a brand identity that communicates clarity, precision, and technological progress.
Structured graphic elements and disciplined typography establish a visual language that performs confidently across digital platforms and brand communications.
Step & Save
Persona Atelier partnered with Step & Save to transform a functional footwear retailer into a visually distinctive retail destination. The project translated the brand’s graphic identity into a spatial language designed to enhance product visibility and customer engagement.
Through bold visual interventions, sculptural branding elements, and modular product displays, the store becomes a dynamic environment where shoes and accessories take center stage. The result is a retail experience that balances strong brand presence with clear commercial functionality.
